Why effective business communication is fundamental to your organization

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Communication plays a crucially important role in any aspect of a business. It is the building block of successful organization. Effective business communication helps build good relationships between and among employees, which can help increase productivity.

Poor communication, on the other hand, can result in several unforeseen problems, including disgruntled clienteles or employees, delayed projects, diminishing productivity and the list goes on.

Reasons why communication is important to an organization

These are some of the reasons why it is essential to have effective business communication:

Promotes motivation

One of the key elements to affecting motivation in the organization is through using emotional communication. Through this, we can motivate employees and create a sense of engagement and belongingness through the healthy flow of information.

As my practice in the Communications Office, I always see to it that there is a “human element” in every communication material that I share with our community members. Whatever the news or announcement may be, I ensure that a striking positive thought retains in the mind of the audience (students and colleagues).

Helps to grow customer base

The lifeblood of any company is without a doubt its customers. Customers are crucial to the existence of businesses. Maintaining and gaining new clients can both be accomplished with effective external communication.

By saying attracting new, potential customers, I mean making them aware and interested of the brand and the product. This can be achieved by content marketing. Especially for the present generation, we consume content (in any form) as the our meeting point in getting into the product or service.

As regards retaining existing ones, we can achieve this by establishing an effective Customer Relationship Management System. HubSpot is one of the best platforms available on the internet nowadays. There should be a continuous communication engagement with existing customers so that we can lead them to becoming brand ambassadors.

Being able to respond promptly and being sympathetic are two of the important things to be done to ensure growth and retention of customer base. Effective business communication involves responding to queries in a very timely manner. It also involves being able to understand what the customers are feeling and help them arrive at a desirable outcome. With these combined, any business external communication can promote the growth of customer base.

Improves business partnerships and relationships

One important aspect of effective business communication is improved partnerships and business relationships. Communication is crucial when dealing with service providers and external business contacts. Oftentimes, stakeholders need to be regularly updated on all products or services and processes to ensure a smooth flow in the value chain.

Some of the avenues for effective business communication may come in different forms such as Memorandum of Agreement, Public Service Announcements, Press Releases, and regular newsletters.

Your ability to effectively communicate intent for partnerships and relationships can increase the possibility of also increasing customer base as it comes with mutual promotions and even recommendations from both parties.


Being able to promote motivation, help grow customer base, and improve business partnerships and relationships are at least three reasons why it is good to have impeccable business communication skills in the organization.

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